Execution Engine for MENA’s Builders
We bridge the gap between bits and atoms. An operations studio for logistics and commerce ventures. We build workflows and scale the teams that make your business run.

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What We Do

You have the vision. You have the tech. But do you have the operations to back it up? Scaling in MENA isn’t a software problem—it’s a logistics, culture, and execution problem.We are not a fund. We are not developers. We are a team of ex-Uber, CloudKitchens, and Worldcoin operators. We specialize in the "dirty work" of scaling.We turn "seed stage chaos" into "Series B discipline."

Who Trusts Us

We’ve worked behind the scenes with teams backed by:

We optimize the offline reality of your online business.

📈 Market Expansion (GTM)
City launches (0 → 1 setup).
Regulatory navigation & licensing.
Vendor & partner acquisition.⚙️ Process & Systems
Converting manual chaos into clean SOPs.
Customer Support (CS) workflows & automation.
Hiring & training high-performance ops teams

We’ve operated inside

Scaled 10+ ventures across 30+ cities in MENA.

The Model

Embedded Leadership: We step in as your interim Head of Ops or General Manager. We run the day-to-day, fix the bleeding, and hire our permanent replacements.Operational Audits: We pressure-test your supply chain and workflows. We find where you are burning money and install the systems to stop it.Launch Partners: Moving into a new market? We act as your "Landing Team" setting up the entity and hiring the local team.

Partner With Us

We partner with VC-backed founders who have a great product but need help managing the complexity of scale. If you need code, hire a dev shop. If you need the business to actually work, talk to us.

Ops DNA From

Led by ex-Uber, ex-CloudKitchens, and Worldcoin GCC launch operators.We’ve managed complex operations at the world's fastest-growing companies. We bring that operational rigor to you.

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