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The operator's holding company for MENA.

We build and run businesses in the industries MENA actually runs on. Fifteen years of operator instinct — deployed.

The Numbers
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Years Gulf Execution
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Users
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GMV Built
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Countries Launched
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Capital Deployed
How we operate
Three principles. No exceptions.
01

One core engine

A single agentic system, built once, deployed everywhere coordination breaks down.

02

Built for operators

Software that takes manual work off your best people, not adds to it.

03

Proven across industries

Running live in construction, logistics, and hospitality. Yours could be next.

Portfolio
Smarter systems. Faster operators. Better industries.
Live

Agentic Workflows

AI Technology

Live

Loyalty Management Systems

Hospitality Workflows

Live

Agentic Fleet Command

Construction / Logistics

Explore Fleet Control →

Next venture in motion.

Ask us →
The Thesis
MENA is ready for something bolder.

Capital that doesn't flinch. Taste that doesn't compromise. Patience that compounds. We build for that gap.

Track Record
We've run the work.

Uber. CloudKitchens. Nash. 15 years of operator instinct in every business we build.

Uber
Built Saudi & Gulf operations from zero.
250K+ drivers$2B GMV
CloudKitchens
First MENA hire. Dark-kitchen infrastructure across 5 countries.
50+ locations$400M deployed
Nash
Last-mile delivery infrastructure across EMEA.
EMEA launchEnterprise SaaS
Deloitte & AT Kearney
Government transformations and sovereign fund mandates, Gulf-wide.
$3B+ deals
Recent Advisory
Archer Aviation
eVTOL air taxi. First flights outside the US — Abu Dhabi.
$5B+ valuationUAE market
Our Habitas
Luxury hospitality across Saudi Arabia. AlUla flagship. NEOM next.
10+ propertiesAlUla flagship
Get in Touch
Start a conversation.

Expanding into MENA or scaling within it? We help companies move faster, operate smarter, and build with the right infrastructure from day one.

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