We build, run, and back category-defining businesses in industries the region actually runs on. Fifteen years of operator execution behind every bet.
Every business we run, we operate. No remote management. No client decks. We're inside the work or we're not in it.
AI is internal infrastructure across every company we run — forecasting, ops, content, customer intelligence. It makes a small team punch like a big one. It's never the thing we sell.
We don't flip businesses. We build them to own. Each one sharpens the next.
Three bets. Different stages. All operator-led.
Education
AI-powered intelligence and engagement platform. Live with institutions across the region.
Consumer / Loyalty
Create stunning digital loyalty cards in minutes. No app downloads required. Works seamlessly with Apple & Google Wallet.
Consumer / Distribution
A category-defining heritage food brand bringing the Levant to the world. Launching 2026.
Next venture in motion.
Ask us →It needs operators who build businesses from inside the work — with capital that doesn't flinch, taste that doesn't compromise, and patience that compounds. We build for that gap.
15 years of operator instinct — Uber, CloudKitchens, Nash — in every business we build.
We don't pitch. We don't take cold meetings about generic AI. If you're building something interesting in MENA — or thinking about selling one — start a conversation.