How We Operate Portfolio Background Contact Get in Touch

An operator's holding company built for MENA.

We build and run businesses in the industries MENA actually runs on. Fifteen years of operator instinct — deployed.

The Numbers
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Years Gulf Execution
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Users
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GMV Built
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Countries Launched
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Capital Deployed
How we operate
Three principles. No exceptions.

We build from the inside.

Every business we run, we operate. No remote management. No client decks. We're inside the work or we're not in it.

We use AI as leverage, not as the product.

AI runs across every company we operate — forecasting, ops, customer intelligence. It makes a small team punch like a big one.

We compound over decades, not quarters.

We don't flip businesses. We build them to own. Each one sharpens the next.

Portfolio
Three businesses. All live. All moving.
Live

Autonomous Enrichment for your Members

Education

AI agents that continuously enrich member and alumni records — surfacing career moves, giving capacity, and re-engagement signals — so institutions stay connected without manual data work.

Live

Hospitality Loyalty Redefined

F&B / Loyalty

Wallet-native loyalty for F&B operators. Apple & Google Wallet native — launch in minutes, drive repeat visits, zero app required.

Live

AI Fleet Control for Construction & Logistics

Fleet Operations / MENA

AI operations platform built for construction and logistics fleets across MENA. Automates dispatch, utilisation tracking, and ground-level coordination — cutting idle time and keeping sites moving.

Next venture in motion.

Ask us →
The Thesis
MENA is ready for something bolder.

Capital that doesn't flinch. Taste that doesn't compromise. Patience that compounds. We build for that gap.

Track Record
We've run the work.

Uber. CloudKitchens. Nash. 15 years of operator instinct in every business we build.

Uber
Built Saudi & Gulf operations from zero.
250K+ drivers$2B GMV
CloudKitchens
First MENA hire. Dark-kitchen infrastructure across 5 countries.
50+ locations$400M deployed
Nash
Last-mile delivery infrastructure across EMEA.
EMEA launchEnterprise SaaS
Deloitte & AT Kearney
Government transformations and sovereign fund mandates, Gulf-wide.
$3B+ deals
Recent Advisory
Archer Aviation
eVTOL air taxi. First flights outside the US — Abu Dhabi.
$5B+ valuationUAE market
Our Habitas
Luxury hospitality across Saudi Arabia. AlUla flagship. NEOM next.
10+ propertiesAlUla flagship
Get in Touch
Start a conversation.

No pitches. No generic AI decks. If you're building something real in MENA — or thinking about it — talk to us.

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